This dress is very comfortable and fits true to size. I wore it to lunch with friends and received several compliments. The fabric is light without feeling too thin. Very happy with it.
Only left at this price
You want eyes that turn heads.
Not smudged mascara tracks by lunchtime.
This smooth gel formula glides on in one stroke—rich, dark, and even. Stays put all day without fading.

No tugging. No dragging. No steady hand required.
Just twist up and go. Ready in seconds.

✓ Glides on in one smooth stroke
The creamy gel formula moves effortlessly across your lid—no dragging, no tugging on delicate skin. Just rich, even color from the first swipe.

✓ Stays put for up to 24 hours
Waterproof and smudge-resistant, so you won't catch raccoon eyes in the mirror halfway through your day. Put it on and forget about it.

✓ No sharpening, no fuss
The twist-up design keeps a precise tip ready to go. No pencil shavings, no hunting for a sharpener—just grab it and line.

✓ 4 shades from subtle to bold
Classic black for drama. Soft brown for everyday. Silver shimmer for sparkle. Dark gray for something in between. Build your perfect look.

What you get today
Small-batch production run—once this stock sells out, restock timing may vary.
Get your Velura™ gel liner today and enjoy effortless, all-day eye definition—limited time offer.
How do I sharpen the tip once it wears down?
You don't need to. The twist-up design extends fresh product as you use it. Once flat, simply roll the stick gently across a clean surface to reshape the tip.
Will this work on my waterline?
Yes. The smooth gel formula is gentle enough for waterline application. For best results, let it set for 10–15 seconds before blinking
Is this beginner-friendly?
Absolutely. The lipstick-style design is easy to hold and control, even if you've never done a cat eye before. Many customers say it's the easiest liner they've ever used.
Is this safe for sensitive eyes?
The formula is designed to be gentle and non-irritating. If you have specific allergies, check the ingredients or do a patch test first.
How do I remove it?
Use your favorite makeup remover or micellar water. An oil-based cleanser works well for complete removal.

We offer a 100% money-back guarantee within 30 days of receiving your order. If you're not completely satisfied, simply return your item for a full refund—no questions asked.
To minimize our carbon footprint, we don't keep all our products in stock. Instead, we deliver our products on demand, which may result in slightly longer delivery times. This approach allows us to offer better prices, benefits the environment, and helps us avoid unnecessary waste together. On average, you'll receive your order within 3–8 working days after dispatch, and you can easily track it using your Track & Trace number.
Our customer service is available 24/7 to answer all your questions and comments. Whether you need advice on a product or help with an order, we are here to support you.
Don’t hesitate to contact us; we’re happy to help!
Please contact us at info@juliabellmont.com
Velura – Smooth Gel Eyeliner Stick
$34.99
This dress is very comfortable and fits true to size. I wore it to lunch with friends and received several compliments. The fabric is light without feeling too thin. Very happy with it.
Linda Matthews
Really pleased with this top. The fit is comfortable and the neckline is very flattering. It looks put together without feeling too dressy, which is exactly what I wanted.
Karen Whitmore
These heels are surprisingly comfortable. The heel is a nice height and I was able to wear them through dinner without any trouble. They look lovely with both trousers and a dress.
Susan Parker
The dress arrived looking just like the photos. It’s easy to wear, comfortable around the waist and a good length for me. I’m pleased with my purchase.
Patricia Collins
This blouse is even nicer in person. The fabric feels soft and it drapes well without clinging. I wore it with jeans for lunch, but it would look just as nice dressed up
Deborah Hayes
I want you to feel confident when choosing from Julia Bellmont. That is why every order is covered by our 30-day money-back guarantee.
If your piece is not quite right for you, you can return it within 30 days for a full refund. Simple, clear and without unnecessary hassle.
Because feeling good about what you wear should start long before you put it on.
With love ♡
Julia
Julia Bellmont was built around a feeling I have always believed in: the quiet confidence that comes from looking and feeling like yourself.
I choose pieces for women who still care about style, but want it to feel easy, flattering and right for the life they live now.
Your support has turned that belief into something bigger than I ever imagined — and every order helps carry this story into its next chapter. That is why I’m offering a special Clearance Sale with up to 70% off
10% EXTRA OFF on 2 items
15% EXTRA OFF on 3 items
20% EXTRA OFF on 4+ items
The discount will be applied automatically at checkout.
Thank you for allowing me to keep doing what I love.
With love ♡
Julia
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We’ll deliver straight to your door, safely and without extra cost.
Shop with confidence. Every order comes with a 30-day money back guarantee, so you can try us risk-free.
Not satisfied with your product? No worries—just reach out to us for a refund.
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